The podcast advertising world has accelerated in the last few years as more brands target audiences in highly engaged environments. This is also true for the DACH region.
Advertisers and agencies’ top three drivers for audio investment include the channel’s ability to enhance wider media plans (65%), raise brand awareness (55%), and reach specific audiences (48%).
The growing podcast advertising market across the DACH region means that not only are you able to identify the best shows to reach your audience, but you also have very good reach available to you at any budget level. Creating content which resonates with this very engaged audience will ensure that you can benefit from both brand and direct response opportunities to drive your business objectives. Ultimately, podcasts have become a vital addition to media plans for many businesses.
At Audiomy, we have a team of experts to help you to unpick the complex market and to work with you to deliver your campaign to the right audience.
