German podcast listeners

So, what does the German podcast listener look like? Understanding who listens to podcasts, and their profile and listening behaviour, is a key factor in making the decision to invest in podcast advertising or sponsorship for brands.  

Broadly speaking, podcast listeners are younger, more affluent, better educated and open to new ideas versus the general population.  Specifically, the rapid growth of podcasts has opened up a whole new market for businesses and brands to reach outside of traditional media channels.

Each podcast has a unique target audience and by working with experts, like the team at Audiomy, you can identify the best podcasts, and strategy, to reach your desired target group.

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At Audiomy, we have a team of experts to help you to unpick the complex market and to work with you to deliver your campaign to the right audience.