Behind the pod

Behind the pod

Podcasts are in everyone’s ears. But how do they work as a communication channel for companies and brands? “Behind the pod” explores this question. Each episode is a deep dive into a selected podcast. To do this, we go behind the scenes of the companies.

Every two weeks, Felicia Mutterer from achtung! Together with colleague Stephanie Lachnit, she broadcasts audio formats from companies and discusses them with the makers. W&V editor Lena Herrmann complements the episodes with her personal listening tips.

Behind the pod is a cooperation between achtung! Broadcast and the magazine W&V and a real chance to learn something new about audio communication. More information about corporate and brand podcasts can be found at